Those 44 percent of women believe that if they show their natural, untouched face, they won’t be able to accomplish either of those things, and they will be treated differently. It turns out there is some science to back up the fears driving them to wear makeup every day.
Women have it drilled into them from a young age that to be successful in everything, from dating to job interviews to forming friendships with other popular girls, they need to be pretty, and the basis for that isn’t entirely cultural. It may not be fair, but according to the Association for Psychological Science, attractive people are treated more favorably in every area of life, from dating to jobs to criminal trials.
How Can Women Use Makeup to Be More Attractive?
Before we continue, I want to note that this article doesn’t take into account the beautiful diversity of who uses makeup and why. The current research on this subject focuses on straight men and women and is based on the assumption that only women wear it. This is not to say that these tips do not apply if you don’t fit within this specific group, but the currently available research for multi-groups is limited.