Designer Raghavendra Rathore is offering a fresh take on the Indian modern aesthetic with his ready-to-wear brand RR Blue. The designer is now joining the long list of Indian couturiers who have ventured into this zone of offering affordable styles to their patrons. In a tete-a-tete with The Times of India, Rathore speaks about the need for designers to get into this new market segment, corporatisation of fashion, and more.
How did this whole idea of bringing affordable style to men come to you? A lot of other Indian designers are also venturing into this segment. Why do you think this is the need of the hour?