We’ve all heard of NFTs and the like, but did you know, luxury fashion houses and major beauty brands are now making their way into the metaverse? Think virtual perfumes, cosmetics, outfits, avatars and more. The big names in the industries like Clinique, L’Oreal Paris, Fenty by Rihanna, Nivea, Chanel have already made big moves in the digital space, and the latest brand on the block is none other than the global haircare brand, Sunsilk. Wondering what these brands are doing the metaverse? Read on to find out.
What are beauty and fashion brands doing in the metaverse?
Fashion, beauty and videogames aren’t the most obvious combination one would pair together. But thanks to a variety of factors including the pandemic and the shaking off of stereotypes, brands are stepping into the virtual space to present and promote their offerings to a wider audience. Brands like Nike are even considering launching their collections and hosting fashion shows in their own version of the metaverse.
Similarly, over the last two years, due to the pandemic, beauty brands have had to step up their game in order to keep consumers loyal to their routines. This led to the rise of various apps offering virtual testing of products so that consumers can see what the shades of foundations, lipsticks and eyeliner look like on them before they checkout their carts.
Brands making moves in the metaverse
Sunsilk