Thai films are exported and exhibited in Southeast Asia.[227] Thai cinema has developed its own unique identity and now being internationally recognized for their culture-driven.[228] Films such as Ong-Bak: Muay Thai Warrior (2003) and Tom-Yum-Goong (2005), starred Tony Jaa, feature distinctive aspects of Thai martial arts "Muay Thai".
Thai horror has always had a significant cult following, unique take on tales from beyond the grave. More recently, horror films such as Shutter (2004), was one of the best-known Thai horror movies and recognized worldwide.[229] Other examples include The Unseeable (2006), Alone (2007), Body (2007), Coming Soon (2008), 4bia (2008), Phobia 2 (2009), Ladda Land (2011), Pee Mak (2013), The Promise (2017), and The Medium (2021).
Thai heist thriller film Bad Genius (2017), was one of the most internationally successful Thai film, It broke Thai film earning records in several Asian countries,[230] Bad Genius won in 12 categories at the 27th Suphannahong National Film Awards, and also won the Jury Award at the 16th New York Asian Film Festival with a worldwide collection of more than $42 million.[231]
Thailand television dramas, known as Lakorn, Lakorn have become popular in Thailand and its neighbours.[232] Many dramas tend to have a romantic focus, such as Khluen Chiwit, U-Prince, Ugly Duckling, The Crown Princess and teen dramas television series, such as 2gether: The Series, The Gifted, Girl From Nowhere, Hormones: The Series.
The Entertainment industries (film and television) are estimated to have directly contributed $2.1 billion in gross domestic product (GDP) to the Thai economy in 2011. They also directly supported 86,600 jobs.[233] Amongst several Dance-pop artists who have made internationally successful can be mentioned "Lisa" Lalisa Manoban[234] and Tata Young.