Developing a content marketing strategy is kind of like creating an appealing menu. It’s an important start, but the execution is what matters. You have to be able to cook the dishes correctly, plate them attractively, serve eager customers, and then make sure they actually enjoy your food, come back for more, and tell all their friends about their fantastic experience.
Food content marketers have, in many cases, fallen short. The NewsCred Top 50 Content Marketing Brands includes just a few standout examples from the food space. Although most food brands are producing creative content, many lack a content hub. Some that do try to get away with reheating stale content that isn’t so fresh. Or, they fail to maximize that content by promoting it consistently on social media and other marketing distribution channels. Still other food companies opt for one-off promotions instead of creating an ongoing, consistent content strategy.
Yet, consumers are hungry for food content. Consider this: